Audience of One
Picture the one person in the world you really wish were reading your blog. Write her or him a letter.
Dear Optus CEO – whoever you happen to be at the moment. (I hear there’s change in the air.)
I do so wish you were an avid follower of this blog. Then you’d know how truly pissed off I am with your organisation. Because despite numerous calls in the past year pointing out that my Internet Service Provider (you) is providing no service whatsoever, the message obviously isn’t getting through via the normal channels.
I don’t blame the people on the Help Desk for this. They are unfailingly sympathetic, and investigate to the limit of their ability. Somewhere in the bowels of Optus, there is file attesting to this. They also promise to pass the complaint up the line. But the result is still a big fat zilch.
The problem, dear CEO, is this:
This is a TOURIST AREA. You know, one of those places where ordinary people come for HOLIDAYS. And when they come, they bring with them their laptops, mobile phones, ipads and all those other gadgets that are apparently tied to their persons with unbreakable chains. And when that happens, the ONE OPTUS TOWER that [sic] SERVICES this area is UNABLE TO COPE and falls in a heap. The result is a VERY LARGE NUMBER of VERY UNHAPPY CUSTOMERS.
So if you really loved this blog, you’d realise how frustrating it is that given the hit-and-miss nature of my internet connection at this time of year, it’s almost impossible for me to upload posts or answer comments in anything approaching a timely manner.
But realistically – and I’m a realist – I know that one blog is not enough to divert you from your Higher Purpose – ie Making Money. The truth is, you really don’t care. We of the Mid North Coast of NSW (Australia, in case you’re wondering) are not lucrative enough to justify even the most miniscule blip in profits that might result from upgrading our tower – or (heaven help us) putting in a second one. There is no big business here – no multi-national corporation – and if a few small businesses go the wall because they lose their internet connection just when they need them most… Well, why should you care?
Anyway, Mr CEO, have a nice life.
I imagine you will.
It has to be so much easier when you don’t have a social conscience.