Quinoa looks gritty. Don’t know whether it is. Don’t care. Don’t plan on finding out.
Course it probably isn’t. Gritty. What with being the latest superfood and all. You can con all of the people some of the time and some of the people etc, but if it was as gritty and boring as it looks, food production companies wouldn’t be spending the squillions they are to flood the shelves with it, and paying people to rant on about its phenomenally stupendous health benefits. Because the general public would give it the two fingered salute sooner rather than later, being connable but not, on the whole, masochistic, and the companies would be out of pocket and stuck with warehouses full of unsaleable grit. Company shareholders wouldn’t like that, and company CEOs are, let’s face it, more interested in shareholder happiness than in public inner health.
Look what happened to kale juice. It might make your eyes sparkle and your hormones sing, but only the most fanatically dedicated could endure the truly horrible, hold-your-nose-as-you-drink taste of the stuff and not even hospital coffee bars and canteens (full, perforce, of the most health-conscious captive audience even created) stock it in their cold cabinets.
They do, however, have row upon row of coconut water. I thought coconuts produced milk, but presumably that’s because I don’t eat enough quinoa to know my arse from my elbow.